Accusatory thrust of claimants for exceptional and rock-solid "truth" of radically different nature as compared to foes' "propaganda" has become a brand identity of almost every influential media on both sides of the frontline after the humanity "invented" information war yet again. However, inside the competing systems, newsmakers and experts prone to respecting their opponents' position are pushed out to the periphery of media scene. The world outlook approach which asserts that practically every question worth discussing has more than one correct answer is inoperative in modern international sphere. The prevailing tendency is negation of everything that is "not from our flock".All Rights Reserved