Kickstarter or Crowdfunding

As a part of game development, marketing is probably as crucial a stage as code writing. What would be the use of a game release if no one knew about the game?
Maybe your time would not go to total waste and you'd have a feeling of achievement. In the end you have gone through a mammoth of a project and now its done!
In my case, I want to benefit to the gaming community. To deliver smash ET to people, to make them happy.