Online Reputation Management Tips & Best Practices for Businesses
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  • Reads 170
  • Votes 0
  • Parts 1
  • Time <5 mins
Complete, First published Aug 11, 2018
Online reputation management eliminates the need to remove negative content, simply by actively promoting positive content. The goal of online reputation management is to get your positive content to rank high and your negative low in search engine results pages (or SERPs for short). The process typically involves proactive and often aggressive solutions aimed at countering, weakening and eliminating the negative online content about a brand by replacing the negative content with positive material. You may take several months to repair your reputation, and the reputation management company you choose must be allowed to see their process play out.
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