Digital Marketing is now at the forefront of the advertising industry, with the change in social media trends over the years. It can be difficult to stay up with the game. A well-researched and carefully planned plan can make a difference. Consumers before purchasing or renting in a real estate constantly browse online to find properties around them or in the city. About more than 90% of consumers look to buy sell or rent a property online which creates huge possibilities of generating leads with digital and social media marketing. No matter what are you selling or promoting online, there is always a lot of competition and real estate is no different. Consumers are flooded with too many information which makes it really difficult to grab clients attention. The digital marketing world is growing and now when it been used over on a large scale. Every other user or potential buyers are been targeted with multiple ads and emails which has saturated the market. User pays less attention to emails until and unless they don't find anything interesting. Using different platform for promotion becomes important in this case. We have listed down few important topics and things which can be implemented in order to develop a more effective strategy. Some of the fundamentals of every good digital marketing strategy include generating and maintaining leads, stronger website traffic, developing effective branding and generation of a good online presence to give a good growth for the organization.