Building The Right Content is Fundamental to Marketing Success
yorkecomm
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  • Reads 6
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yorkecomm
Ongoing, First published Sep 11, 2018
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This Article was originally posted on Silicon India Magazinecontent-marketing-Peter-Yorke-CEO-Yorke Communications

Yorke Communications Private Limited is an organization that builds content marketing programs for both internal and external audiences. It has served over 150 customers since its inception in 2008.

In a B2B setting, the lifecycle of closing a deal-from initial enquiry to making a commitment to buy averages about three months. However, according to Forrester research, it's interesting to note that 70-90% of a B2B buyer's journey is complete before the prospect engages a vendor. This is where content takes the all-important role.
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In this book, you'll get a behind the scenes look at how your favorite characters were born, my creative process, and the dirty details never before revealed. Tex's Camp Q&A: Come sit by the fire and ask me whatever you'd like. We can roast marshmallows, tell scary stories, and hang out in the comments like a big, happy family. Gator's Backstage Pass: A place full of secrets. Learn the-sometimes embarrassing-details on how my wildest scenes came to life, facts about the characters, the process, and myself.

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