Building The Right Content is Fundamental to Marketing Success

This Article was originally posted on Silicon India Magazinecontent-marketing-Peter-Yorke-CEO-Yorke Communications

Yorke Communications Private Limited is an organization that builds content marketing programs for both internal and external audiences. It has served over 150 customers since its inception in 2008.

In a B2B setting, the lifecycle of closing a deal-from initial enquiry to making a commitment to buy averages about three months. However, according to Forrester research, it's interesting to note that 70-90% of a B2B buyer's journey is complete before the prospect engages a vendor. This is where content takes the all-important role.