How will Google AMP Affect Your Mobile Strategy?
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  • Reads 5
  • Votes 0
  • Parts 1
  • Time <5 mins
Ongoing, First published Sep 20, 2018
Google's AMP project, short for Accelerated Mobile Pages, sounds great on paper for consumers of content, but for mobile advertisers and businesses it represents a tremendous shakeup.
Put simply, an AMP-enabled page uses a stripped-down version of HTML and Javascript to render text and images much faster. It one sense, it's like Google is trying to bring back the simplicity of mid-1990s internet.
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