Jeffrey Kamikow Despite rumors to the contrary, retail is alive and doing quite well. While it is changing, thanks to a proliferation of big box stores and digital giants like Amazon and Wayfair, people are still buying things. In fact, consumer confidence is currently on the rise - which means there are likely more purchases ahead.Retailers don't have an easy path, though. With a new and still-changing landscape, only the fittest and most strategic will thrive. A retail store owner needs more
than an open door and a sandwich board to drive business these days. Customer expect a seamless digital experience that is consistent with your in-store experience -
same merchandise, same level of service, similar look and feel. Your website needs to be optimized for mobile, or better yet, mobile-first, and ready for purchases from any device. mobile app conquesting - retailFor many retailers, mobile apps are also proving to be a must-have. Yes, Amazon and Walmart both have mobile apps, but so do CVS,
Sephora, and Bed, Bath & Beyond - and all of these apps are beloved by customers. Why? Because they make the shopping experience more personal, easier and fun.