The chain Bouclair enhances its game and is now well on the way to face the stiff competition from giants like H & M Home. Considered a "laboratory" store by Peter Goldberg, president of the company, the first Bouclair x Studio has just opened in Anjou, in the east end of Montreal. The concept, developed by the businessman himself and by the firm Sid Lee, was designed to recall the warm atmosphere of a house and thus make the shopping experience more user-friendly.