Kim Seulgi is not your regular girl. She is a cursed one. Or that is what she feels. She lives with her cruel Aunt and faces atrocities everyday. She feels like dying. Her mother is dead and she has no traces of her father to be alive. Except of his picture. But one fine day, her life changes. From being a tattered, heartbroken and a girl with no hope, she becomes a princess. Her life turns over a new leaf and she experiences Love, Friendship, Heartbreak and not to mention, Care. But everything comes for a price, right?