Haunting the Jerome Hotel

A haunted hotel in a ghost town, what could be more...cliché?
How about a hotel that doesn't have a ghost, but wants to score one?
After all, ghosts put hotels ON THE MAP, especially when this hotel was once a hospital for miners.
And we all know that miners die grisly, unfortunate deaths.
Why this hospital-turned-hotel is not haunted is a mystery no one can solve.
The lack of ghosts, of creepy lore, of midnight bouts of things being flung around and scaring people silly (who love it, really they do) is downright inconvenient.
It's bad for business, maybe even bad for Jerome. After all, the West's biggest ghost town has a reputation to maintain.
Or create.
The Jerome Hotel is not haunted. Yet.
Now someone has a plan to change all that.