SELLING PRODUCTS AND SERVICES: WHERE THE MONEY IS

Once you've found your good idea,* one essential business ingredient at any level is finding the customers with money to spend. But you need to know where to look and have a clear definition of your goals. And if you're buying lists of prospects for direct sales, direct mail or online marketing, the following geographic locations, segmented by states, metro areas, counties, neighborhoods and individuals, are the most productive places to look.