Emir Kozcuoglu ,a successful millionaire and a typical playboy, who didn't believe in LOVE, and used all the women for his own needs. He had everything: money, popularity , his own company, but one thing was bothering him all the time, Kemal , his biggest enemy. Kemal took something, that belonged to Emir . He took 50% shares of Kozcuoglu holding and made all the dark works of Emir clear. Emir decided to bring back all the shares and make his reputation to the normal level. He was looking for the best way to destroy Kemal , and planned to use Zeynep , Kemal's younger sister . But Kemal isn't biological brother of Zeynep . One way or another, He loves her not as a sister , but as a woman.