Vernacular languages- A new mantra to expand your business reach

India is a huge country and one of its kind. It's a land of diversity with diverse languages, cultures and attitudes. One of the biggest differences in India is language diversity. We have over 22 official languages, multiple vernacular languages and over 6000 dialects. There is a popular saying that depicts India's linguistic diversity rather well: "Kos-kos par badle paani, chaar kos par baani" (The language spoken in India changes every few kilometers, just like the taste of the water).

To tap the power of the vernacular languages and realize the "Digital India" dream, we need to develop an India Internet ecosystem that will raise Internet adoption and promote digital empowerment through vernacular interface and content. After all, the language that you talk in, is which you think in, is what you are most comfortable with. You have heard that "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart."