New Fashion Tech Start Ups

Let Tech-Tailors Take Your Measurements

MeTail: MeTail is a fashion-tech startup with tag line "making clothing fit for all" and now it is a women centric brand. When you visit MeTail for shopping, you will find an option call "TRY IT" and once click to try you will get an info chart where you will have to put your body measurements such as height weight & bust size and you will get a 3D model of yourself where you can see how the particular apparel looks on you. It definitely helps them to control over production.

ATACAC: It is a Swedish brand with a fresh new idea of portraying garments in 3D rendered models which gives you the feel how you will look when you wear them and it has 3D rendered pictures of from all the angles of the design so that you can choose wisely. One of the unique features of the brand is that every product description starts with "Designed for bodies & soul, regardless of gender".

Consumer Behavior towards Shopping:

a. Beacons: These are small wireless devices that transmit radio signal to smart phone and push the content into your phone about the store, latest collections, offers and from there you can choose what to shop or not.

b. Smart Mirror: Instead of regular mirrors there would be smart mirror which will be a virtual changing room where you can touch & select garments on mirror and that will show how you look with the particular cloth and from there you can share in the social media to get feedbacks form your friends.

c. Digital Changing Room: Once you entered the changing room, it will have digital screen inside where you can order more cloths & sizes that you want to try.

d. Automatic Checkout: There will be auto scanner at the exit of each store or the mall where you don't have to wait in a queue for your turn; you can straight walk out of the store without wasting any further time.