The Community of a Haircut
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  • Parts 1
  • Time <5 mins
  • Reads 11
  • Votes 0
  • Parts 1
  • Time <5 mins
Ongoing, First published Mar 18, 2019
The barbershop and hair salon have been a place of community for decades. They are the places where laughter flows and gossip spreads. They are the places that know everything going on in the town or neighborhood. They are the places that turn the necessary task of a haircut, into an enjoyable social event. That doesn't have to stop just because the institution is now mobile. In this modern day, convenience is key, but the community remains because community is an essential piece of the puzzle for various reasons.

Expression:
Everyone should be able to express themselves, and your hair makes a statement. A great new haircut rarely goes unnoticed, and unfortunately, neither does a bad one. When you go to a chain barber to save time, you are just another person off the street. When you come to us you will still save that time, but you will be a part of a community of people dedicated to helping you express yourself the best they can. You and your style are priority in our community.

Relationships:
No one likes the awkward small talk that often comes with a chain haircut. No one wants to talk about the weather for thirty minutes. When you are a part of a community, you will be invested in. The person cutting your hair will get to know you a little better each haircut, and eventually, you'll develop an actual relationship with that person. Brand loyalty doesn't just pay off for the business, it adds value to the life of the consumer as well.

You can always walk into a chain salon, make small talk for an hour, and leave with a subpar haircut. Or you could invest in a community by booking Chop Chop Mobile, and you can leave the barber feeling better than when you entered.
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