Advantages of PPC in Digital Marketing
saranyasel
  • Reads 1
  • Votes 0
  • Parts 1
  • Time 5m
  • Reads 1
  • Votes 0
  • Parts 1
  • Time 5m
saranyasel
Ongoing, First published Mar 27, 2019
digitalmarketingdigitalmarketingcoursefeesincoimbatoredigitalmarketingcourseincoimbatoredigitalmarketingtrainingincoimbatoreppcremarketing
A successful PPC campaign begins with a strategy.
You need to know what you want to accomplish.
What is your goal?
A PPC program can actually consist of many different goals
Sometimes your PPC goals will be obvious, but sometimes this will require more consideration.
The most common PPC goals include:
Brand awareness
Product and brand consideration
Leads
Sales
Repeat sales
Each one of these goals also aligns with the basic sales funnel: awareness, consideration, and purchase.
As an advertiser, you should closely examine the sales funnel for your business and customize accordingly.
For example, a B2B business may have a much longer sales cycle due to the process of researching business solutions and the internal decision makers involvement.
In contrast, a consumer e-commerce product could be immediate or a few hours from clicking on a PPC ad.
Let's take a look at each of these five PPC goals and tactics that will help you accomplish each one.
Brand Awareness
PPC is often used for brand awareness to introduce and raise the visibility of a brand or product.
All Rights Reserved
digitalmarketingdigitalmarketingcoursefeesincoimbatoredigitalmarketingcourseincoimbatoredigitalmarketingtrainingincoimbatoreppcremarketing
Table of contents

1 part

Sign up to add Advantages of PPC in Digital Marketing to your library and receive updates
or
#80digitalmarketing
Content Guidelines
You may also like
Wendizzy's Writer Room by Wendizzy
2 parts Ongoing
In this book, you'll get a behind the scenes look at how your favorite characters were born, my creative process, and the dirty details never before revealed. Tex's Camp Q&A: Come sit by the fire and ask me whatever you'd like. We can roast marshmallows, tell scary stories, and hang out in the comments like a big, happy family. Gator's Backstage Pass: A place full of secrets. Learn the-sometimes embarrassing-details on how my wildest scenes came to life, facts about the characters, the process, and myself.
You may also like
Slide 1 of 1
Wendizzy's Writer Room cover

Wendizzy's Writer Room

2 parts Ongoing

In this book, you'll get a behind the scenes look at how your favorite characters were born, my creative process, and the dirty details never before revealed. Tex's Camp Q&A: Come sit by the fire and ask me whatever you'd like. We can roast marshmallows, tell scary stories, and hang out in the comments like a big, happy family. Gator's Backstage Pass: A place full of secrets. Learn the-sometimes embarrassing-details on how my wildest scenes came to life, facts about the characters, the process, and myself.

More details