Advantages of PPC in Digital Marketing

A successful PPC campaign begins with a strategy.
You need to know what you want to accomplish.
What is your goal?
A PPC program can actually consist of many different goals
Sometimes your PPC goals will be obvious, but sometimes this will require more consideration.
The most common PPC goals include:
Brand awareness
Product and brand consideration
Leads
Sales
Repeat sales
Each one of these goals also aligns with the basic sales funnel: awareness, consideration, and purchase.
As an advertiser, you should closely examine the sales funnel for your business and customize accordingly.
For example, a B2B business may have a much longer sales cycle due to the process of researching business solutions and the internal decision makers involvement.
In contrast, a consumer e-commerce product could be immediate or a few hours from clicking on a PPC ad.
Let's take a look at each of these five PPC goals and tactics that will help you accomplish each one.
Brand Awareness
PPC is often used for brand awareness to introduce and raise the visibility of a brand or product.