IOT in Digital Marketing

The boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible.
That sounds amazing ... but what's the Internet of Things?
The Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet. It allows them to exchange data with each other, providing marketers with more contexts about their customers' product usage. This enables marketers to deliver more relevant messages and leads to greater customer engagement.