RIP Nipsey Hussle T Shirt

Rip Nipsey Hussle Shirt
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I didn't always understand Nipsey Hussle's moves. He made gambles that seemed outrageous. When his talented industry peers were shaking hands with labels to expand the reach of their music, the Eritrean-American, Los Angeles-born rapper went the independent route, self-releasing the majority of his output in this decade via All Money In, the record label he founded in 2010. He bet that he could prove that people still proudly pay to support artists through music by giving mixtapes extravagant price points. In 2013, he sold 1,000 copies of Crenshaw for $100 apiece, including 100 to a notably impressed Jay-Z. The next year, Hussle pressed up 100 hard copies of Mailbox Money and moved 60 of them at $1,000 each. The point that in the twilight of the CD, it was still possible to make decent money cutting the middlemen out of business between musicians and fans is accepted wisdom. From Newark rapper Mach-Hommy to Frank Ocean, artists have followed Hussle's lead in treating physical releases like onetime collector's item drops.