Use live chat to convert 82% of your visitors to customers

In an increasingly digital world, your customers want answers to their queries instantly. Adding live chat is a quick and convenient way to engage with your customers while they are on your website. Research confirms that 82% of website visitors who are on live chat are more likely to convert to customers. Here is how live chat can help you grow your business.

Why marketing teams should use live chats?
1. Chatbots and live chats have become a really great opportunity to interact with customers at any stage of the buying journey. Both are customizable and scalable.

2. Live chat is proactively engaging and helps with targeted marketing at scale
Chatbots are available 24*7, and always on script

What can you do with the database collected from live chats and chatbots?
Strengthen your inbound marketing strategy. Live chat and chatbots can give you access to insights on where your consumers are in the buyer journey. This information can help you engage your target audience irrespective of where they are in the marketing funnel.

Best practices for integrating live chats into your current workflow
1. Be data driven - quantify your goals and metrics to success
2. Define your intent - analyze your buyer's journey to increase your conversion rates
3. Set measurable goals - use A/B testing for your messages sent through emails

Originally published on Yorke Communications @ http://www.yorkecommunications.com/live-chat-convert-visitor-customer/