Aligning Offline and Online Marketing Strategies for the Indian Market

My grandmother turned 70 last December and for her birthday, a family friend gifted her a tablet. Now, just four months in, she comes to me every evening and tells me about the different products demonstrated in her favorite YouTube channels. Before the tablet, my grandmother gleaned most of this information through ads in the newspapers, pamphlets, etc. interestingly, though, while my grandmother sources a lot of information from the internet, she still falls back on the traditional sources.

The choice of medium of communication is becoming more important than ever before. Long-form posts generate nine times more leads than short-from posts, and content takes prominence over advertising. Online media offers a lot more advantages than offline media in terms of reach, cost, and flexibility, and with theprediction that by the end of 2019, the internet will see close to 627 million Indian users - 200 million from rural India - this might seem like the ideal medium for marketing your content.
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