Whether it is a personal gift from one friend to the other, or a corporate gift to an important client, cost, utility, and attractiveness are all factors which need to be ideally balanced. A gift must neither be so costly as to overwhelm the receiver, nor too inexpensive to seem cheap. A gift that can be displayed on a mantelpiece is fine, but a gift which the receiver can use every day is an even better idea. It gives the receiver a reason every day to remember the person who presented the gift. And finally, a gift must also be attractive enough for the receiver to flaunt it proudly.
On all of these parameters, a well-crafted pen ticks all the boxes. That is why pens have always been a popular choice for gifts. In the present age, we spend so much of our time on our smartphones or on computers. In spite of this, the utility of pens still remains, making it an object which can easily be gifted without become irrelevant or obsolete. There are several companies which manufacture and package gift sets with a pair of pens (or a single pen, sometimes).
There is no constraint on the type of pen that can be gifted. Decades back, when we only had a few types of pens, and not the myriad choices we have today, then gift sets of pens used to have one fountain pen and one ball pen.
But today we see well-designed gift sets which have innovative contents like stylus pens (for use with iPads or smart phones) or gel pens (for sharp writing). Some people have these gift boxes and pens marked with personalized messages, while corporates usually make do with their logos only. There are several attractive varieties of gift boxes also available. Overall, pens used as gifts is an idea that has stood the test of time and looks set to remain popular in the coming years as well.