Some years back, you found people frequenting the departmental stores and malls where they could get the entire stock of monthly consumables at a single point. This trend was a marked shift from the earlier practice of purchasing goods on an individual basis from retailers. Customers found it comfortable to buy their products at a single location because of obvious reasons. Today, the trend has changed with people ordering their daily requirement items online from a single ecommerce retailer rather than visiting a departmental store. Thus, you see a tremendous shift in the consumer packaged goods industry trends over the years. This shift has given rise to the new concept of CPG consulting firms.