PIM: Key to Great Omnichannel Experience

Leveraging an open source PIM platform, marketing personnel can centralize entire data, including product information, vendor details, and customer data. It will allow them to easily access, edit, manage, and distribute data while ensuring that the product information is accurate and uniform across all commerce dealings. They can also automate marketing, apply segmentation, and enable personalization for enhanced shoppers' experience. Such a streamlined data management process will ensure a great omnichannel experience for consumers.