Product Portfolio

Today, the preference of companies in the market is to offer a multitude of products, thus raising their productive efficiency and diversifying risks. Many companies manage their marketing through product portfolio, the elements that make up the company's portfolios are known as business units.

For any company, it is important to handle in detail a constant analysis of its product portfolio, in order to choose the relevant corrective measures. Always keeping in mind that the decision to remove from the market a product that is not profitable for the company is not a simple decision.

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