An Overview on Digital Advertising

Digital signage is a display which is managed remotely for advertising, marketing and driving sales. It is a network of electronic displays that are managed centrally and is used to display animated messages, video and text for acquiring information, merchandising, advertising and entertainment. The displays use technologies such as e-paper, LCD, LED and projection for the display of the digital images, web pages, restaurant menus, videos, text, weather data etc. They find wide application in stadiums, transportation systems, hotels, public spaces, retail stores, hotels, corporate buildings etc. for providing for way finding, marketing, outdoor advertising, exhibitions etc.