Marques del Fabricant Vs Marques Blanques per Xavier Mitjavila
XavierMitjavila
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  • Parts 1
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XavierMitjavila
Ongoing, First published Dec 10, 2019
marketingxavierxaviermitjavilaxaviermitjavilamoix
Aquest és el títol de la conferència que va impartir el Sr. Xavier Mitjavila Moix als alumnes del Seminari 7 del Grau de Publicitat, i que després ha convertit en l'article que estàs a punt de llegir. En Xavier ha estat 20 anys de la seva carrera a Danone on ha ocupat posicions com la Direcció de Marketing a Espanya o la Direcció General a Itàlia. La seva darrera posició ha estat la Direcció General a França de Jacobs Douwe Egberts (JDE), empresa coneguda per la comercialització de marques com L'Or Espresso o Marcilla.
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