How to improve mobile conversions with mCommerce | i95dev

M-Commerce and its Advantages
Providing Tailored Experience: If you compare the desktop interface with mobile apps, you will find mobile apps to be more personalized and tailored as per your preferences. Because mobile phones are one user device, the apps are tailored as per the account holder's likes and dislikes. The suggestions and offerings are also tailored as per the previous searches and purchases which is very easy with desktops and laptops due to privacy restrictions.

Enable Geo-Targeting: With mobile phone apps, location-based targeting is possible. This opens up a huge set of feature that can be delivered only over the real-time location. Also, the retailers can offer real-time offers and deals to their customers based on their location.

Challenges Faced by M-Commerce

With all the opportunities lying out there, businesses still feel dubious when it comes to spending on mobile apps. It is because m-commerce does have its challenges.

Faster Device Progression: How often do you see a hardware mobile company releasing the next version of the smartphone already in the market? You must have got my point. Mobile companies release faster and improved versions with even better OS every next time.
Strategies to Lure Buyers: As you know the numbers of mobile users are growing and the m-commerce is the new hype, competition between stores selling similar products gets it all crowded.
User Experience: Keeping up with the high-end quality the new smartphones are providing isn't easy. Apps that provide just the functionality required to finish the job isn't enough. Apps must let users experience the best features of their mobile phones simultaneously. Moreover, mobile apps provide a small screen limit where users need to zoom out things a lot of times.