Role of social media marketing in business

These days some of the biggest companies in the world are using social media platforms to spread the word of their brand, products or services.Social media represents low cost of tools.That are used to combine technologies and social interactions with the use of words.Social media and its tools offering a variety of advertising options when communicating with the customers.The world is going digital social media is becoming the go to place of brands and businesses. Social media is powerful way to reach the customers.Customers are also interacting with the brands through social media.