Consumer Insights
FMCG-Gurus
  • Reads 1
  • Votes 0
  • Parts 1
  • Time <5 mins
  • Reads 1
  • Votes 0
  • Parts 1
  • Time <5 mins
FMCG-Gurus
Ongoing, First published Jan 24, 2020
consumerinsightsfmcggurus
FMCG Gurus Consumer Insights
FMCG Gurus core focus is evaluating consumer insight, attitudes, and behaviors.
Consumer insights are critical for all elements of the supply chain from idea generation and product development to sales and marketing.
In a world that is changing at a faster pace than ever before, being able to predict what consumers want 2-3 years from now is not only challenging, but it's pretty much impossible. Our research explores these challenges by evaluating consumer mindsets and everyday needs. We dive into the consumer psyche to decipher how behaviors evolve to predict what may happen based on the here and now.

How can it help?
Making sense of what consumers want can be a minefield, but it has never been more critical. One of the key reasons products fail is because they are not in line with what consumers want or expect. Our research explores the real drivers behind these attitudes and behaviors from need states and consumption patterns to the point of purchase.
We engage with thousands of consumers annually to help our clients stay ahead.
All Rights Reserved
consumerinsightsfmcggurus
Table of contents

1 part

Sign up to add Consumer Insights to your library and receive updates
or
Content Guidelines
You may also like
Wendizzy's Writer Room by Wendizzy
2 parts Ongoing
In this book, you'll get a behind the scenes look at how your favorite characters were born, my creative process, and the dirty details never before revealed. Tex's Camp Q&A: Come sit by the fire and ask me whatever you'd like. We can roast marshmallows, tell scary stories, and hang out in the comments like a big, happy family. Gator's Backstage Pass: A place full of secrets. Learn the-sometimes embarrassing-details on how my wildest scenes came to life, facts about the characters, the process, and myself.
You may also like
Slide 1 of 1
Wendizzy's Writer Room cover

Wendizzy's Writer Room

2 parts Ongoing

In this book, you'll get a behind the scenes look at how your favorite characters were born, my creative process, and the dirty details never before revealed. Tex's Camp Q&A: Come sit by the fire and ask me whatever you'd like. We can roast marshmallows, tell scary stories, and hang out in the comments like a big, happy family. Gator's Backstage Pass: A place full of secrets. Learn the-sometimes embarrassing-details on how my wildest scenes came to life, facts about the characters, the process, and myself.

More details