Google Ranking Factor-Digital Marketing
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  • Parts 1
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Ongoing, First published Jan 25, 2020
GOOGLE RANKING FACTORS
SEO or search engine optimization is the process of increasing your website visibility, quantity, a quality so that a search engine likes to show it as the top result.it may help you to find what you are looking for and used to find his content as fast it can. 
In the digital marketing world, SEO marketing has an important role. SERP stands for the search engine result page. It is the process of listing the web pages based on a keyword query. Ranking factors are related to website content, user signals, backlink profile, technical implementation.ranking is based on :
Content
Authority
Backlink
Location
Social media
Browser cache
Working of SEO
The working of SEO contains major 3 steps.
Crawling
Crawling is the process by search engine crawler a website and collects details about each page, looking for new or updated web pages.
Fetching
Fetching is the process of storing and sorting.it informs the search engine to visit the web after the update. The fetching is processed after the crawling process.
Indexing
It is the process of listing the web pages
Onpage and offpage
SEO fundamentals
On-page is a user-friendly site and optimizing the meta description, HTML code, title tags and alt tags that are the foundation for on-page SEO. it may help to improve the website to its position in the search rankings.
Off-page refers to the factor we can control on our own websites, it includes the promotion methods. It refers to the page ranking factors that occur on the website, like a backlink from another site.
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