India's economic process and increasing purchasing power parity has empowered the typical middle-class family to afford a cushty and healthy lifestyle. Gree Air conditioners that were once considered as a mark of luxury have now found a good place in almost every middle-class household, not only within the metros but also within the small cities. With the introduction of newer technologies, healthcare benefits and energy efficiency, consumers became more conscious of their necessities and that they have a good sort of brands and merchandise offerings to settle on from. Industry experts and analysts have projected 'Energy Efficiency, Healthcare and Innovation' because the three commandments which will guide consumer buying behavior.