Brett Parker SAP- Digital Transformation
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Ongoing, First published Mar 12, 2020
Technological revolutions in the cloud, social media, mobility, artificial intelligence and the internet of things empower the consumer and cause disruptions in all commercial chains. This new competitive environment has created an imperative for companies of all sizes and industries to adopt digital transformation strategies to improve the customer experience, optimize operational processes, and update business models.
In this publication, we will provide a guide for business and technology areas to begin your digital transformation journeys. This guide includes:
* Definition of digital transformation
* Why is digital transformation a priority?
* The 3 central areas of the benefits of digital transformation: customer experience, operating processes and business models.
* Practical examples of digital transformation initiatives.
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