Corporate Philanthropy amid Coronavirus Crisis

Corporate or Business Philanthropy has been in focus long time by now. In the business world, organizations are showcasing how they are taking care of their society, community and humanity by being engaging in programs that benefit society or humanity at a full circle. Great Stuff!
But there are few things, which leads to concerns or which reveals the contradiction by organizations being responsible towards society and acting responsibly towards society. These two can be same yet in times can be extraordinary, as can be found in the present time of Coronavirus when entire humankind is enduring and confronting the outcomes with no expectation of progress for in any event, weeks if not months to come.

As said by James Lane Allen:

"Adversity does not build character; it reveals it."

In the time of Coronavirus, it has noted that the majority of the organizations have increased prices wherever they could. For instance, talking about Masks, they are being sold at insane prices. Not only have the masks, but even for other items, the rates increased significantly.
Is it pragmatic making $10 million extra out of the crisis by taking benefits of increased demand and hence increasing price and then donating $1million (for the sake of publicity, or even to make real donations) to provide support in those crises or some other cause?
Even if the whole $10 million was donated later for same crisis or some different cause, it might not make that impact. Firstly, if an organization is really concerned, it wouldn't be focusing on making profits out of the crisis. Besides, what a gift would do to somebody who couldn't bear the cost of something because at that point of expanded costs which turned into a survivor of the emergency, for example, theoretically state, somebody couldn't offer a Mask to the entire family because of inflated expenses and a relative ceased to exist of this.

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