Holly has been doing beauty pageants since she was old enough to walk, with the guidance of her mother. Competing in the difficult industry soon becomes her world, as she becomes homeschooled just to train everyday. And Holly loves it, because it's all she's ever known.
She begins to crave the victorious taste of winning. The awed and jealous looks she receives from complete strangers. And best of all, the feeling of being absolutely beautiful. Flawless.
Holly learns soon, that beauty is power, and should never be underestimated. With her mother's consent, she teaches herself to constantly exercise, diet, and think about anything, absolutely anything but eating. Her goal to be perfect soon reaches a new level, when she realises that it's becoming horribly unhealthy, and slowly into an eating disorder.
Now, it's up to Holly to decide whether she wants to get the help she needs, or if she will continue to delve deeper into the world of anorexia, to see if 'perfection' truly exists.
Rita becomes strict with her eating, everyday the number of calories she eats gets lower and the amount of time she does cardio gets higher. She practices of managing her starvation by distracting it and never catches a break on the scale. Nobody is aware of it, it was something Rita doesn't want her friends or family to know, hiding her body from them didn't last long. Her mother noticed the dramatic weight change on her body. She tries to help her get back to her eating and tells her many times that she's "perfectly skinny" but nothing works. Her mother puts her foot down as Rita started to get ill, her mom takes her to a mental health hospital. She deals with consequences from her nurses and other patients.