An integrated approach to publishing and marketingSelf-publishing? This book will show you how to produce a quality book package to hold your quality book content. Hank Quense has self-published over 25 highly-regarded books and knows the pain points and the pitfalls of both the publishing and marketing processes. In this book you'll learn: * How to put together a complete publishing and marketing project plan * How to format and design both ebook and print editions * How to write a strategic marketing plan * The differences between packagers and publishers * The differences between the lazy way and the professional way to self-publish a book * How to recognize and avoid scammers
4 parts