An integrated approach to publishing and marketingSelf-publishing? This book will show you how to produce a quality book package to hold your quality book content. Hank Quense has self-published over 25 highly-regarded books and knows the pain points and the pitfalls of both the publishing and marketing processes.
In this book you'll learn:
* How to put together a complete publishing and marketing project plan
* How to format and design both ebook and print editions
* How to write a strategic marketing plan
* The differences between packagers and publishers
* The differences between the lazy way and the professional way to self-publish a book
* How to recognize and avoid scammers