The Killer Loop

Geoffrey a graphologist from Montreal is planning a weekend workshop in New York . To promote his session he impanels an advertising agency "INFLUENCE" to come up with an impactful communication message. The agency fails to impress him and he re-briefs the agency with a small exercise so as to get their act / attempt right this time. The exercise introduces him to Willy a budding copywriter who has traits of a serial killer. Geoffrey being a professional maintains his silence and prefers to concentrate on the team coming up with a great advertising campaign.
Willy on the other hand totally unaware of his dark side takes over the mantle from his seniors to impress and win the pitch for the agency. He not only succeeds in attaining Geoffrey's confidence as a promising copywriter but also wins a seat for himself in his session after a little persuasion. In his hearts of hearts Geoffrey holds the belief of correcting Willy over a period of time by modifying his handwriting but without exposing him to his dark side.
However what Geoffrey is unaware about is that Willy has him next on his list................................