IMPORTANCE OF EXPLAINER VIDEOS, MOTION GRAPHICS, AND VFX

WHAT ARE MOTION GRAPHICS AND VISUAL EFFECTS (VFX)?

Motion graphics implies creating or producing animated graphic designs. On the other side, visual effects (VFX) means modifying existing real-life footage and combining it with computer-generated imagery to obtain more innovative, realistic, and believable scenes.
The simplest examples of the application of visual effects (VFX) are flying superheroes, talking
animals, flying cars, producing natural- effects such as snow, storm, forest fire, smoke, lightning flashes, and so on.

POINTS TO REMEMBER WHILE CREATING EXPLAINER VIDEOS:

Explainer videos are the best way to create a market impact when you start a motion designing or visual effects business or any business related to the video marketing arena. Explainer videos explain how a particular company works and the services/products that a company provides.

Firstly, there are certain things which you should keep in mind while creating an explainer video that would profoundly resonate with more number of people. It will quickly drive you closer to your marketing goals.

1) QUALITY - Video and content quality should be the prime focus when you are creating an explainer video. Drawing crowds require the right quality of resolution, content, and ideas infused together. Be as creative in your storytelling as it could be. Also, keep the content crisp and clear for everyone to understand the story you are trying to tell through explainer videos.

2) TARGET AUDIENCE - While creating an explainer video, make sure your content points towards your specific audience group. Work with a precise target audience in your mind and mold your creation in a way that is audience-specific.

3) BRAND EXPOSURE - Branding is an essential key factor in any marketing video. Your logo design, color selection, every detail plays a role in marketing your brand.

4) MESSAGE - Your content should clearly tell a story about your brand, for everyone to connect without explanation.