CanWe Global Bringing Advertising to Life with Holograms in Pakistan

Out of Home Next Generation Advertising Technology!

While they may seem like a fancy of the future, and something reminiscent from episodes of Star Trek, holograms are here, and they seem to be the new buzzword when it comes to advertising in international markets.

While hologram advertising is still fairly new to the Pakistani market, more and more brands are being pulled towards this type of technology to showcase their offerings.

In the out of home arena, holograms deliver an attention-grabbing solution, which wows people due to their unfamiliarity and 'coolness' factor.

Holograms, although spoken of as all the same thing, actually come in a vast array of different tech types and designs.

"Most of the technology is not truly hologram technology but is projection or LED-based and merely marketed as such," comments Muhammad Bin Suleman, Founder at CanWe Global.

Muhammad Bin Suleman reveals that the most common application, at present, are holograms at point of sale. These are typically three- and four-sided LCD-based holographic displays where products appear to be floating within a chamber or prism. While they offer full HD quality resolution, with the content being very easy to change, size is an issue as currently the hologram displays are very small.

On a larger scale, for use at events and activations, there are several options available. These include 3D holographic mesh, 3D holographic staging, fog screening (the only hologram technology that allows people to walk through it) and holographic projection onto glass or acrylic Perspex using a holographic projection.

While size is a major benefit of all of the above options, with some able to accommodate 5m by 3m displays, the ambient lighting needs to be carefully considered and double checked, because if it is incorrect it will massively affect the viewability of the holograms.