In the wake of the COVID-19 situation, almost all industries stand struck. One such industry that is worst struck by the pandemic is the Handicrafts and Handloom sector in India. These are testing times. It goes beyond the fear of a possible mortal disease. The bigger fear is the lockdown of all social and economic activities. This is especially true for the craftspeople, whose lives are dependent on daily production and sales. Without any Melas or orders - sales have come to an absolute halt. Thousands of artisan communities across India are in a deep crisis, and it has left the artisan families wondering what will get them first - the virus or hunger?