The COVID-19 Cloud with a Promising Silver Lining for the Indian Handicrafts

The crafts sector in India has evidently seen a downfall in the wake of the Covid-19 crisis. It has been months since the craftspeople in India have been to any Melas, or made any sales, or received orders or prospects. These are tough times, and it is hard to imagine why anyone would place an order for an art piece, a wedding lehenga that costs lakhs of rupees, or other items of crafts and handicraft items for home decoration store. Times have changed, and it has become apparent to the artisan families in India that their approach needs to be changed too.