Taste of Pune: Namkeen industry on the rise

The market for namkeen and snacks food in Pune is about INR one lakh crore. Being a most vibrant sector, it has been witnessing unprecedented growth in the recent past and continues to expand rapidly. Food product retail marketing agency in pune seem to have recovered their taste for traditional snacks such as sev, bhujia and namkeen/ mixtures, which are contributing to the impressive growth rate of the firms. The history of snacks shows that until about forty years ago, there were just 2-3 types of available namkeens in the market. But after the mid-80s, the varieties developed tremendously and the triple layer pouch packing started playing a major role/ factor in developing the category, extending the shelf life of products to six-twelve months. Today, around 1,000 snack items are sold in India spanning various tastes, forms, textures, aromas, bases, sizes, shapes and fillings. Besides, some 300 types of savories are sold in our country today.
The market for namkeen and snacks in India is of about INR one lakh crore. Being a most vibrant industry, food product sales marketing industry in pune has seen an unprecedented growth in the recent past and continues to expand rapidly. Indian consumers seem to have recovered their taste for traditional snacks such as sev, bhujia and namkeen/ mixtures.
Namkeen is a product essentially known for three important attributes: a) Taste b) Quality c) Variety.