I don't own bnha So everyone's heard of the Todoroki family. I mean if you haven't than you should begin to rethink some things. But until Itsuka started at UA high she was able to keep the fact that she was a rich Princess hidden. Thing is, Itsuka comes from a long line of royalty. She was raised as a princess but never actually wanted to be that rich girl in a pretty dress posing for pictures and being assigned a man to marry. In fact Itsuka didn't even like boys. well they made for good friends but not in romantic ways.