18-year-old high school student Im Ju-kyung, who has an inferiority complex regarding her appearance, has been constantly discriminated by her family and bullied by her peers because of being perceived as ugly. She starts learning how to use makeup by binge-watching tutorial videos in the Internet. When she masters the art just before transferring to her new school, her makeover proves to be transformative as she quickly rises to fame and her peers call her a "goddess." Despite her newfound popularity, Ju-kyung still considers herself ugly and it is her greatest fear that her peers will see her real face. This unfortunately comes true when her dashingly handsome classmate Lee Su-ho, whom she had previously ran into in her bare face a couple of times, recognizes her beyond her makeup. Su-ho is very popular among female students at school, but he hates being always the center of attention. He has his own fears and he harbors a dark secret that has been haunting him for a long time. Ju-kyung and Su-ho soon forge an unlikely relationship as they become drawn to each other and share their secrets and pains.