SCHEMA MARKUP: WHAT, WHY, AND WHERE FOR WEBSITE

Schema markup. What's going on here? Where did it come from? What's more, do you need it?

To address that last inquiry first, consider this:

Do you run an internet business site? You need it.

Does your substance center carefully around conveying content? Correct, you actually need it.

Have a cooking site that utilizes a great deal of recordings? Gracious, you better trust you need it.