How to Analyze Twitter Data?

Twitter was initially introduced as a social media platform, but since its inception, it has evolved into a marketing giant. Compared to other social media platforms brands have to be invested and alert as Twitter thrives on real-time conversations. But, users post around 6000 tweets every second and it's impossible to keep track of all relevant conversations. This is why brands and influencers are adopting a Twitter analytics tool that can streamline analyzing Twitter data.