Digital marketing is essential for all business today that want to see what success feels like. Since we are living at times when the digital presence of a company has become as important as the offline presence, going online becomes imperative. Digital marketing makes a lot of difference, in fact, it makes all the difference. We are living in an era where you will find so many companies, especially start-ups having only an online presence, without any brick-and mortar identity. An yet they manage to survive and even flourish. In fact, as a consequence of not having a physical presence, such beginner companies save a lot of capital and instead use it to expand their horizons.