Difference between on-page vs off page seo

On-Page SEO
On-page SEO is the easier of the two to understand. As previously mentioned, this branch of search engine optimization includes everything on your web page that can affect its ranking in search engine results, like:

Page copy
Design and layout
Meta tags
Schema
Internal and external links
Generally speaking, you can tweak these elements to adjust for changes in search engine algorithms and user behavior. For example, you can add an outbound link to a relevant, high-quality source in your content, or include social share buttons to make a page more shareable.

Don't be mistaken, though: There is no single hack to enhancing your website's on-page SEO and making it rank above all your competitors.

Rather, the best way to think of your on-page SEO efforts is in terms of value-add to your target audience. What kind of content is your target user looking for? What details make it a better resource? Instead of taking shortcuts, aim to create valuable content that satisfies some kind of user need. That might be, for instance, producing an in-depth guide that answers common questions about a product.

Beyond creating resourceful content, there are plenty of other techniques for enhancing your site's on-page SEO - below are just a few.

1. Write Relevant and Enticing Metadata

Meta titles, also known as title tags, are the first things readers see on a search engine results page (SERP) after typing in their query, followed closely by meta descriptions. These two pieces of information, known as metadata or meta tags, communicate to users why they should click on your site