- Reads 3
- Votes 1
- Parts 1
- Time <5 mins
Ongoing, First published Apr 01, 2021
People are not perfect. In this world of increased competition and decreasing product differentiation, every advantage counts. As a marketer, exploiting the inherent weaknesses in humans can play a huge role in the profitability and success of your company, especially in the B2C category. We list out some human biases which you can use and greatly benefit from. Affect Heuristic When people want to make decisions quickly, they often rely on their "gut" feelings or emotions. This mental shortcut gives them a false sense of belief that their decisions are based on sound reasoning. For example, the word "mother" often invokes a sense of love and care, while "cancer" often provokes a sense of dread. How Marketers can use them: These feelings can be brought forth in the minds of consumers before they make a choice of purchasing an item. Invoking a good mood will make them more likely to perceive a purchase positively. Such emotions significantly influence the decision-making abilities and perception of risk in the minds of consumers. To read more refer the link- https://brandonwheelz.com/blog/human-biases/All Rights Reserved
Table of contents
Sign up to add Human Biases which you can exploit as a Marketer to your library and receive updates
or
You may also like
