grow your business with chatbots and conversational marketing

Online shopping doesn't follow a single path. Just like there are many channels you can list your products on, there's an abundance of ways to make an online purchase - apps, email, social media. These multiple options can be disorienting to customers if there isn't one clear route for reaching businesses.

Enter "conversational commerce," or businesses and buyers connecting through messaging apps. Companies today can use chatbots to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. These round-the-clock bots use AI to infer customers' preferences and create a valuable, individualized shopping experience.

Learning how to set up your business for conversational commerce isn't always clear since bot technology is still developing. To help sellers out, we've created this guide to cover everything from defining exactly what a chatbot does to measuring your bot's ROI.

Apply this knowledge to your online business, and you'll be set to launch your first bot. With this new technology, your business can immediately meet customers' wants to create a personal and helpful shopping experience.