Online press releases are great ways to drive traffic and additional page rankings and link popularity to your web site. Business Press Releases can be used in addition to article marketing to drive a similar type of traffic to your web site, and increase your inbound link count, and hence influence your search engine ranking. New Business Press Release writing is similar to articles in that they are providing information for online search visitors, but they are slightly different in that they are actually designed to be a bit of an advertisement for something new. They can promote your latest eBook release, even if that eBook is a free giveaway eBook, they can promote the release of a new web site or web page or even a new squeeze page.